Lunaz
Brief
To build awareness of Lunaz in the UK, Europe and the US, and position the brand as a leading name in electrified classic cars
Strategy
Provided reputational support during a period of business change, as the company restructured and later resumed operations under a revised brand structure
Ran an international campaign focused on key European and US markets
Set up founder interviews for David Lorenz to explain the brand and its vision
Secured coverage in titles including Robb Report USA, Schön! Magazine, Wallpaper* and LUX Magazine
Extended reach through pickup of Robb Report coverage in other markets including Thailand and Sweden
Arranged test drives with Luxury London, Jason Barlow, Adam Hay-Nicholls and Hani Farsi
Worked with the Maybourne Group, promoting the placement of an electrified Rolls-Royce Phantom V within properties including Claridge's, The Connaught and The Berkeley, positioning the car as part of the guest experience
Results
Secured 39 pieces of coverage during the three-month campaign period
Delivered 500k views
Positioned Lunaz beyond automotive media, with strong presence across luxury, design and lifestyle titles, and integration into high-end hospitality environments
