FMCG PR
FMCG (Fast-Moving Consumer Goods) Public Relations
Welcome to our consumer goods PR department, where we package your identity’s potential and distribute it to the masses.
Ensuring our consumer-facing clients grab the headlines is what we do best, whether that's launching a product into mainstream media or connecting it with retailers, events and brand partners.
Take our project for ice cream mochi makers - and TikTok sensations - Little Moons for instance. We helped coordinate pop ups at Westfield and Bond Street and arranged for the product to be showcased at Film 4 Summer Screen at Somerset House, the Global Radio Summer Party, the Big Feastival, Wilderness and Taste of London.
Other satisfied clients include pioneering vegan label ZENB, whose yellow pea pasta has revolutionised store cupboards throughout the land, Secret Garden gin, the King of Soho collection, Hadid Caviar, Workshop Coffee and the award-winning Nêô Sephiri skincare collection.
Our Expertise
Crucially we understand the nuances of consumer behaviour, retail dynamics and the importance of staying apart in a hugely competitive marketplace.
Our Services
Our suite of PR services for the FMCG sector includes:
Content Creation & Brand Amplification
High-quality visuals and engaging storytelling highlight offering benefits and features, creating emotional connections and driving brand loyalty.
Brand & Launch Strategy
Tailored launch plans position FMCG products effectively in a crowded market, ensuring strong visibility and consumer appeal from the outset. We create innovative launch campaigns for new items, ensuring they stand out on the shelves.
Cultural Insight & Analysis
Understanding consumer trends and preferences allows FMCG brands to align messaging with current demands, creating more targeted and impactful campaigns.
Media Liaison
Leveraging our strong connections with key journalists and influencers in the FMCG space, we secure high-impact coverage in areas that are 100% relevant to your brand.
Social Media Campaigns & Influencer Engagement
We harness digital channels to amplify your brand message, engage with consumers and drive online and offline sales. Collaborations with influencers and creative social campaigns generate buzz, increase consumer trust, and drive purchasing decisions.
Event & Experiential Management
From product sampling events to promotional activations, we design and manage events that engage consumers and elevate your brand to new heights.
Crisis & Reputation Management
Proactive reputation management and swift responses to issues safeguard FMCG brands, maintaining consumer trust and market position. In the unlikely event that we need to implement a crisis management plan for you, our experience of handling incidents swiftly and effectively will help protect your brand's reputation
Your Partner in FMCG Success
In the fast-paced world of FMCG, having a PR partner who understands your market is key. At Jori White PR, we combine our deep understanding of the sector with creative and strategic thinking to help your brand make a lasting impression.
Reach out today to discover how our consumer-sector PR expertise can help your business thrive in an increasingly competitive marketplace.
Our Articles on FMCG PR
Jori White PR brings together creative insight and real-world outcomes in the fast-moving consumer space. Our articles share strategies for reaching modern shoppers, building loyalty, and launching standout products. Whether you're repositioning your offering or growing market share, these reads reveal what drives success in today’s highly competitive consumer goods landscape.
Connecting with Modern Consumers
We specialise in building strategies that resonate with real people—on shelves, on screens, and in daily life. Our approach is shaped by an understanding of how shoppers interact with new products, how trends evolve, and what it takes to remain front of mind in a busy retail world. From creative services to digital activations, we help bring your ideas to market with precision and flair.
Campaigns that Deliver Results
Whether you’re preparing a launch or looking to strengthen a long-standing product line, our team creates impactful campaigns tailored to consumer behaviour. We work across sectors including wellness, food and drink, beauty, and sustainable goods. Every initiative is built around meaningful engagement and long-term growth, ensuring your business gets noticed for all the right reasons.