Retail PR

Retail Public Relations

Welcome to our Retail PR department, where we showcase your brand's value and ensure it stands out on every shelf.

Three billion opportunities for people to know about your brand… yes, that’s what Jori White PR achieved for Nammos Village, in Mykonos, Greece.  What’s more, we did so in just one month. To launch this unique retail experience comprising five state-of-the-art buildings housing the world’s most iconic and exclusive fashion and luxury lifestyle labels, we knew we had to pull out all the stops. So who better to invite as guests of honour than supermodels Gigi Hadid and Emily Ratajkowski? Add into the mix entertainment by Fat Moss (aka Kate Moss and DJ Fat Tony) and the presence of key luxury lifestyle influencers from around the world, and the scene was set for a launch event without parallel!

Aside from Nammos, we have also been lucky enough to work with a myriad of other corporate retailers, including the phenomena that are Westfield Stratford City and Westfield London.

Our Expertise

Our award-winning communications team has a long and established history of working with a diverse range of retail clients, from emerging brands to established chains. We are adept at navigating the challenges facing the retail industry going forward, whether that’s shifting consumer trends or the digital transformation of the shopping experience.

Our Services

Our suite of PR services for the retail sector includes:

Brand Positioning, Launches and Promotions
We help define and communicate your brand's unique value proposition, ensuring it creates excitement and attracts customers from day one. We create talked-about campaigns for the launch of new retail spaces and products, driving interest, footfall and sales.

Content Creation & Brand Amplification

Engaging visuals and storytelling highlight product ranges, store aesthetics, and brand ethos, increasing visibility and emotional connection with customers.

Cultural Insight & Analysis
Understanding shopping trends and consumer behaviours allows retail brands to tailor their campaigns and product offerings to meet evolving customer needs.

Media & Influencer Relations
Leveraging our extensive network of contacts, we pride ourselves on securing impactful coverage across the board. Partnering with influencers and running creative social media campaigns, email outreach, showcasing products and promotions to targeted audiences, driving online and in-store traffic

Event Management
From store openings to promotional events, we devise winning formulas that attract media attention, drive footfall and create memorable customer interactions, all through our strategic approach.

Digital PR
We harness the power of digital platforms to enhance your online presence, engage with customers and drive sales.

Elevating Your Retail Brand

In the dynamic world of retail, having a PR partner who understands your unique challenges and who can maximise on all opportunities is essential. At Jori White PR, with ongoing brand support, we combine our deep retail industry knowledge with creative insight to help your brand stand out, connect with consumers and reach its full potential.

Contact us today to learn how our retail PR services can help elevate your brand and drive your business forward.