hotel PR
HOTEL Public Relations
Welcome to our Hotel PR department, where we elevate your brand to a five-star experience and check in your success.
Named the UK hospitality industry’s top PR firm by PR Week for seven years in a row, we’ve launched and worked with scores of iconic hotel brands around the globe.
Clients have included The Mandrake, Shiva Hotels (we launched both Middle Eight in Covent Garden and The Guardsman in Buckingham Gate), Andaz London, Sanará Tulum in Mexico, New York’s Bryant Park and Perivolas in Santorini (voted one of the “100 Best Hotels of the World” by Condé Nast Traveler magazine).
Meanwhile, our launch activity for The Lincoln Plaza London was so impactful that it is now used as a blueprint for other Hilton openings.
OUR EXPERTISE
Our team has extensive experience working with a diverse range of clients in the hotel sector, from global brands through to small boutique establishments. We stay abreast of the latest consumer behaviours to ensure your brand remains the number one choice for travellers worldwide.
Our Services
We offer a comprehensive array of PR and communications services tailored to the hotel industry:
Brand Storytelling
We craft and communicate your brand's unique story; there is no one-size-fits-all approach here. For The Mandrake we created a ‘whisper campaign’ that involved drip-feeding information and visuals on a need-to-know basis. The Forest Side in the Lake District meanwhile wanted a food-centric campaign; the hotel is now one of the most lauded in the land, winning a host of prestigious accolades, including the AA's Hotel of the Year England in 2023.
Launches
Whether it’s a high-profile launch or a more low-key approach, we create buzzworthy campaigns tailored to a client’s property and budget that generate interest and ultimately bookings.
Media & Influencer Relations
Needless to say, our hotel media contacts are second to none. We also work with an array of carefully chosen influencers whose following crucially mirrors a property’s demographic. Building relationships with travel journalists, editors, and bloggers ensures extensive coverage in premium travel and lifestyle publications.
Crisis Management
In times of crisis, we provide swift and strategic communication solutions to protect your hotel’s reputation.
Event Management
We have organised extremely impactful press trips both to the UK and international properties. Hosting immersive launch events, press trips, and experiential stays showcases the hotel’s luxury, amenities, and exceptional service to key audiences.
Digital PR
We leverage digital channels, including social media and hotel review platforms, to connect with your audience, manage your online reputation, and amplify your brand message.
Embark on Success with Jori White PR
In the ultra-competitive hotel world, you need a PR partner that can help your business soar. At Jori White PR, we combine our deep understanding of the sector with creative strategies to help your property or brand reach new heights.
Contact us today to learn more about how our hotel PR services can enhance your visibility and appeal.
Our Articles on Hotel PR
Elevating Hotel Brands Through Strategic Public Relations
At Jori White PR, we specialise in crafting compelling narratives that position hotels as premier destinations for discerning travellers. Our expertise in the hospitality sector enables us to develop tailored strategies that highlight each property's unique offerings, from boutique charm to luxury amenities.
Our approach encompasses a comprehensive suite of services, including media relations, influencer partnerships, and event management, all designed to increase brand awareness and drive bookings. By leveraging our deep industry connections and insights, we ensure that your hotel stands out in a competitive market.
Showcasing Unique Experiences and Amenities
We understand that today's travellers seek more than just a place to stay—they desire memorable experiences. Our campaigns focus on promoting the distinctive features of your property, such as wellness programs, culinary offerings, and cultural events, to attract guests seeking authentic and enriching stays.
Through targeted storytelling and strategic placements, we highlight the elements that set your hotel apart, appealing to both leisure and business travellers. Our goal is to create a narrative that resonates with your target audience and encourages them to choose your property for their next trip.
Driving Engagement Through Digital Channels
In the digital age, a strong online presence is crucial for success in the hospitality industry. Our team excels in developing and executing digital marketing strategies that enhance visibility across various platforms. From social media campaigns to content creation, we ensure that your hotel's story reaches and engages potential guests worldwide.
By analysing market trends and consumer behaviours, we tailor our digital initiatives to align with your brand's objectives, ultimately driving traffic and increasing direct bookings.