Hadid Caviar
Brief
Coordinate a dual programme of activity - B2B introductions and pre- and post-launch awareness amongst media and influencers
Strategy
Introduced Hadid Caviar to key London retailers and venues including Harrods, Selfridges, Annabel's, Amazonico London, Bob Bob Ricard, Park Chinois, The Wolseley, 5 Hertford Street, HIDE and Zuma
Launched influencer activity with a tasting session at a private event held by Lord Harry Dalmeny, Chairman of Sotheby's UK, attended by high-net-worth influencers
Began B2C campaign with a five-page feature in The Times, followed by titles such as Tatler, MSN, Luxury Briefing, Spear's, Robb Report, City Wealth and Tempus
Carried out specific focuses on territories key to sales, with features and reviews appearing in the likes of Emirates Woman, Tatler Russia, Upscale Living and Billnr HK
Sent product to numerous celebrities for their birthday, resulting in excellent social coverage
Fully capitalised on gifting opportunities such as Christmas and Valentine's Day
Results
The brand is now listed by many of the capital's leading retailers, restaurants, private members' clubs and hotels. Online sales of Hadid Caviar have exceeded all expectations
