RestaurantS & BARs PR
Restaurant & BARS Public Relations
Welcome to our Restaurant PR department, where we season your business for success and serve it to the world.
Although we now have a broad cross-section of clients in a variety of arenas, our great passion for food and drink – and in particular the restaurant and bar industries – remains undimmed.
Our Expertise
Named the UK hospitality industry’s top PR agency by PR Week for seven years in a row, we’ve had the pleasure of launching and working with countless restaurants and bars in the capital and beyond, from Zuma and Ollie Dabbous’ Hide, right through to MUSU, Manchester’s most eagerly anticipated restaurant of recent years.
Many of our clients have been with us for years.
And it’s not just the big boys (and girls) we’ve helped with our communications strategy. We’ve also put scores of neighbourhood restaurants and bars on the map, from Franco Manca to award-winning Filipino restaurant Kasa & Kin.
Our Services
We offer a comprehensive menu of PR services tailored to restaurants and bars:
Brand & Launch Strategy
Strategic planning ensures restaurants and bars are positioned as must-visit destinations from the moment they open, with a strong brand identity that attracts the right clientele. We pride ourselves on creating unique and impactful restaurant launches. Our amazing contacts - from national editors to the most followed influencers - are the best in the business and ensure that everyone will know about your opening
Media Relations
Our strong relationships with key food & drink journalists and influencers allow us to secure high-impact coverage for your restaurant or bar in top-tier food & drink, lifestyle and mainstream media outlets. Whether it’s securing front covers or placing interviews and recipe features, our experience is all-encompassing
Social Media Campaigns & Influencer Engagement
Eye-catching social media content and collaborations with food and lifestyle influencers generate buzz, increasing footfall and online reservations.
Event Management
Key strategies include soft launches, friends & family events, including press trips (we have hosted these all over the world, from India to Italy), food pairing events, suppliers’ markets, calendar events, recipe book launches, local community partnerships and guest chef/mixologist residencies
Brand Extension
We have organised high-profile collaborations for our restaurateurs and chefs with blue-chip brands around the world
Food/Video Photography
Our brilliant in-house photographer/videographer has over 15 years of experience in capturing all elements of a restaurant; food & drink, interiors, and principals. Mouth-watering photography, engaging videos, and compelling storytelling enhance a restaurant’s or bar’s appeal, driving attention both online and offline.
Cultural Insight & Analysis
Understanding dining trends and audience preferences allows restaurants and bars to align their offerings with diners' desires, staying relevant in a competitive market.
Savour Success with Jori White PR
In the fast-paced and competitive restaurant and bar industry, you need a PR partner that can help your brand stand apart. At Jori White PR, we combine our deep understanding of the restaurant and bar sector, creative strategies, marketing and a proactive approach to help your restaurant achieve its full potential. We also provide long-term strategic support to help restaurants maintain visibility well beyond the launch phase.
Contact us today to learn more about how our restaurant and bar PR services can enhance your brand's visibility and appeal.
Our Articles on Restaurant PR
Amplifying Restaurant Brands Through Strategic Public Relations
At Jori White PR, we specialise in elevating restaurant brands by crafting compelling narratives that resonate with target audiences. With our team based in London and working globally, our expertise in the food and beverage industry enables us to develop tailored strategies that highlight each establishment's unique offerings, from innovative menus to exceptional dining experiences.
Our comprehensive approach encompasses media relations, influencer collaborations, and event management, all designed to increase brand visibility and drive patronage. By leveraging our deep industry connections and insights, we ensure that your restaurant stands out in a competitive market.
Showcasing Culinary Excellence and Unique Dining Experiences
We understand that today's diners seek more than just a meal—they desire memorable experiences. Our campaigns focus on promoting the distinctive features of your establishment, such as seasonal menus, chef-led events, and immersive atmospheres, to attract guests seeking authentic and enriching dining moments.
Through targeted storytelling and strategic placements, we highlight the elements that set your restaurant apart, appealing to local patrons and visitors. We aim to create a narrative that resonates with your audience and encourages them to choose your venue for their next dining occasion. We highlight everything from innovative menus to new culinary concepts that reflect your brand’s creativity and relevance.
Driving Engagement Through Digital Channels
In the digital age, a strong online presence is crucial for success in the restaurant industry. Our team excels in developing and executing digital marketing strategies that enhance visibility across various platforms. From social media campaigns to content creation, we ensure that your restaurant's story reaches and engages potential guests worldwide.
By analysing market trends and consumer behaviours, we tailor our digital initiatives to align with your brand's objectives, ultimately driving traffic and increasing reservations. These efforts are backed by a cohesive communications strategy that strengthens your brand voice and message across platforms.