OUR PR SERVICES

RESTAURANT PR

Since it launched in October 1995, Jori White PR has established itself as one of the UK's leading restaurant PR specialists.

Although we now have a broad cross-section of clients in a variety of arenas, our passion for food - and in particular the restaurant industry - remains undimmed.

Over the years we've been responsible for some of the most talked about restaurant launches in the capital and beyond - from Zuma in Knightsbridge through to Aqua London. The latter resulted in literally acres of coverage, from the New York Times and Elle Deco through to BBC News.

Other campaigns of which we are particularly proud include Acorn House, London's first eco-friendly restaurant, and the relaunch of Ronnie Scott's. Certainly one of our biggest challenges was overseeing the publicity for almost 50 restaurants inside the multi-billion pound Westfield London shopping centre!

Proof of the effectiveness of our restaurant PR campaigns is the fact that we have enjoyed many long and fruitful relationships with the likes of Chelsea favourite Cheyne Walk Brasserie; Bombay Brasserie on Gloucester Road and the Michelin-starred duo, Quilon in Westminster and Kai Mayfair.

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TRAVEL & PROPERTY PR

Jori White PR's Travel and Property PR portfolio now encompasses clients from around the globe. All our campaigns are completely bespoke, but whether it's a hotel, development or travel guide, all receive the same level of commitment, creative drive and attention to detail.

Our international travel and property clients also benefit from the agency's affiliated consultancies in New York, Tokyo, Milan and Rome.

Jori White PR currently works as the external press office for the UK and Irish arm of MSC Cruises, the world's fourth largest cruise operator. As part of our brief we have succeeded in taking the brand into non traditional areas of the media, including a front cover and double page feature in the Independent on Sunday's New Review magazine.

Other notable successes include the launch of the Courthouse Hotel Kempinski on Great Marlborough Street, London.  In the wake of over 50 pieces of coverage prior to launch, the hotel achieved 91% occupancy in the first year. We also placed Manhattan's Bryant Park Hotel as "The Elle Hotel in New York City" and helped put the Dhillon Group's Coaching Inns brand on the map.

Other current travel PR clients include Langass Lodge in the Outer Hebrides, the Anse Chastanet resort in St. Lucia and Perivolas in Santorini, Greece, recently voted one of the "100 Best Hotels of the World" by the readers of Condé Nast Traveler magazine.

We have also enjoyed great results in the area of travel publishing; one of our proudest achievements was the work we undertook on behalf of the Mr & Mrs Smith Hotel Guide Book Collections.  Not only did we develop a unique book membership scheme and introduce a leading photographer to the project, but we succeeded in achieving £1 million in press coverage in the launch month alone.

Meanwhile, our three-month campaign for publishing giant Dorling Kindersley's Real City Guides reached nearly 16 million people and gave the client a remarkable 38 to 1 return on its investment.

On the property front, Jori White PR was charged with introducing Greece's only integrated leisure resort, Kilada Hills, to the UK media. Blanket coverage included a front-page feature in The Financial Times.