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JWPR RESTAURANT PR
Since it launched in October 1995, Jori White PR has established itself as one of the UK's leading restaurants PR specialists.
Although it now has a broad cross-section of clients in a variety of arenas, the agency's passion for food - and in particular the catering industry - remains undimmed.
A key to JWPR's continued success in the field of restaurants PR has been its ability to place its clients not just in dedicated features and reviews sections, but in the mainstream press as a whole.
One of JWPR's most successful campaigns was for Acorn House, London's first eco-friendly restaurant. Working hand in hand with the partners (the Eat Green consultancy, Shoreditch Trust and Terrence Higgins Trust) to ensure that the correct messages were communicated, the agency co-ordinated a full programme of events on opening day spearheaded by coverage on BBC TV Lunchtime and Evening News. The follow up campaign was equally impressive, helping Acorn House to win the prestigious Observer Food Monthly Award for Best New Restaurant.
JWPR is now actively involved in the opening of the team's latest venture, The Water House Restaurant in Hoxton, which is set to become the most sustainable, ethical and community focused dining establishment in London.
Other restaurant PR credits include the launches of both The Living Room W1 in Heddon Street and Zuma in Knightsbridge, the latter subsequently being hailed as London's "most fashionable restaurant of the decade". JWPR also turned Cheyne Walk Brasserie in Chelsea into a destination restaurant for London's 'A' list. In addition, it also achieved blanket coverage - from Vogue to the LA Times - for the opening of the Courthouse Kempinski Hotel on Great Marlborough Street.
Another highly successful PR campaign saw the agency introduce the world to the new Ronnie Scott's, devising an all-encompassing media blitz that focussed on the legendary venue's new management team, the refurbishment of the club and restaurant, and the launch of the new member's bar, Ronnie's Bar. Highlights of a campaign that was eventually seen by over 10 million people included a double page spread in The Independent and a feature on Chris Evans' Radio 2 show.
Proof of the effectiveness of its PR campaigns is the fact that JWPR has enjoyed many long and fruitful relationships with the likes of Jessen & Co, representing the Michelin starred 1 Lombard Street in the City and Papillon in Brompton Cross; acclaimed Chinese restaurant Kai Mayfair; Bombay Brasserie on Gloucester Road and Quilon in Westminster, which recently became only the fifth Indian restaurant in the UK to achieve a coveted Michelin star.
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