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JWPR FASHION & BEAUTY PR
In the last few years, Jori White PR has become the first port of call for fashion and beauty brands seeking a fresh approach to their PR.
Reaching the correct demographics is crucial to the companies who retain our services. In an increasingly competitive market, we fulfil this brief by not simply placing products and reviews, but by taking our clients off the beauty and fashion pages and into the mainstream press.
Our ability to think outside of the box has attracted both established names and some exciting new players. JWPR has recently been retained by Petra Ecclestone, youngest daughter of motor racing supremo Bernie Ecclestone, to launch FORM, her elegant and sophisticated new menswear collection inspired by the heady and alluring world of Formula One.
Also creating something of a buzz in the world of beauty PR is the award winning London Smile Clinic, which we have helped position as one of the coolest and most forward thinking cosmetic dental practices in London. JWPR has secured extensive coverage not only for the clinic, but for its founder, Dr Tim Bradstock-Smith. Tim is now one of the UK's leading spokespeople on cosmetic dentistry, while his many media credits include the popular TV series Extreme Makeover. He is also an accredited member of the British Academy of Cosmetic Dentistry, one of only four British dentists in the whole of the UK to hold such an accreditation.
One of the most widely seen beauty PR campaigns ever devised by JWPR was for WC1 - London's first ever multi-million pound, ladies only powder room, loo and retail outlet. We successfully arranged a high profile media launch and co-ordinated a full programme of events on opening day, spearheaded by features on BBC London News, London Tonight and Radio 5 Live. The campaign saw coverage which spanned not only the UK but all five continents, generating more than a billion opportunities to see. Media coverage in Italy resulted in a franchise being launched in Rome and further franchise discussions for other areas in Europe are underway.
Other beauty PR clients have included Hari's hair and beauty salon in Brompton Cross. We devised and implemented a major campaign for the salon's unique Caviar Treatment which resulted in unprecedented coverage across all media, including Tatler, Sunday Times Style and BBC London News. The agency also secured a weekly column for Hari himself in The Times and organised high profile events with Ole Henriksen, Philip B and Marie Helvin among many others.
JWPR also launched the Courthouse Hotel Kempinski's destination spa, Sanook. Over fifty pieces of coverage were achieved prior to launch in high circulation titles including Vogue, The Evening Standard, InStyle, The Times, The Independent, The Guardian, Elle, Sleeper and the LA Times.
In addition, Jori White PR is well known for organising high profile events on behalf of those working in the fashion and beauty industries. These have included the Vogue Fashion Week Party at Zuma, the Telegraph Magazine Fashion Week Party at Cheyne Walk, Red Anniversary Party at The Cinnamon Club, Elle Summer Party with Blistering Barbecues, the Marie Claire Christmas Party, as well as private summer parties for GQ magazine.
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