Jori White PR is currently working alongside MCM Select Foods and the American Albacore Fishing Association to raise the UK profile of sustainable American albacore tuna.

A non-profit organisation, the AAFA was founded in 2003 by 10 families from San Diego. Last year, it became the only MSC-certified tuna fishery on the planet. Allowing complete traceability of each and every fish, this certification represents a move that could help save one of the world's most valuable fish - and the fishing industry that relies on it - from extinction.

Offering UK consumers a real opportunity to eat one of the nation's most popular food stuffs with a clear conscience, MSC-certified, own label Albacore Tuna Steaks in both water and olive oil are now on sale in Sainsbury's, Morrisons, Tesco and Waitrose priced at around £1.49 for a 200g can.

Information:
jessica@joriwhitepr.co.uk