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On behalf of RM Auctions, JWPR created a hugely successful PR campaign around the London auction of Formula One supremo Bernie Ecclestone’s classic car collection.
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Jori
White PR ensured that the salon became the recognised voice for
innovative hair and beauty treatments via a far reaching but highly
targeted campaign.
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The
agency’s launch of this affordable, fun and chemical free range
of children’s hair and beauty products was so successful that it
helped to secure the company a major deal with supermarket giant Tesco.
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Agency devised a low cost but impactful launch event utilising its own extensive database of personal VIP contacts.
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JWPR’s
extensive PR campaign for London’s first eco-friendly eatery,
Acorn House, helped the restaurant to win the prestigious Observer Food
Monthly Award for Best New Restaurant.
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In
the wake of its extensive refurbishment, the agency introduced the
world to the new Ronnie Scott’s (event space, restaurant and bar)
with a campaign that reached over 10 million people in its first year.
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Using
a tightly targeted database, JWPR successfully sold in the story behind
Indigo Lodges, its portfolio of high-end chalets and villas throughout
Europe, Morocco and Bali and its exceptional standards of service.
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